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Get free delivery, or pick up available items at an Apple Store. Help is here. Whenever and however you need it. Shop one on one with a Specialist. Online or in a store. Join free sessions at your Apple Store. Learn about the latest features and how to go further with your Apple devices. Get to know your new device with Personal Setup.

Get credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher. Shop iPhone. Get to know iPhone. AI-opening possibilities. Now that’s smart. Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly.

Your Apple ID is the account you use for all Apple services.

Apple silicon brings game-changing power and speed to Mac. It integrates the CPU, GPU and Neural Engine onto a single power-efficient chip, accelerating everything you do. And thanks to Apple silicon, the incredible AI perform­ance on Mac enhances your creativity and productivity.

Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch and more. Sign up for Today at Apple programmes. Or get support at the Genius Bar.

Get help for all of your Apple products in one place, or connect with an expert. You can talk to an Apple Advisor by calling the Apple Support phone number for your country or region. Check …

Get help for all of your Apple products in one place, or connect with an expert. Get warranty information, check your coverage status or look up an existing repair. Get unlimited repairs for accidental damage protection, 24/7 priority access to Apple experts, and more.