McDonald's Corporation was founded on April 15, 1955, and this became the company's first logo. Despite being replaced in 1961, this logo was still used in some commercials until 1968. In 2021, this logo was revived in Japan for vintage packaging to commemorate the 50th anniversary of McDonald's' Japanese division. It is also used on the ...

The Mcdonald’s logo has changed several times over the years. The first logo design was in 1940. When the ’60s came around McDonald’s wanted to simplify their logo and work on branding the business.

Aug 2, 2024 · In 1961, Ray Kroc took over McDonald’s and needed a fresh logo to show off what the company represented. He wanted a simple yet striking design to make McDonald’s more visible among fast-food chains.

Discover the story behind McDonald's logo evolution, from golden arches to the modern "M," and why this iconic symbol remains a global sensation.

Dec 6, 2024 · For over 60 years, the McDonald's logo has maintained brand integrity through societal shifts thanks to its timeless, versatile design. Its balance of minimalist lines and colours, sharp typography and kinetic energy has allowed McDonald's to feel fresh across decades.

Jan 21, 2025 · Since 1993, McDonald's visual identity has been built around the monogram logo, composed solely of golden arches. The yellow “M” of the arches, accompanied by its black shadow, remained the fast-food chain's emblematic symbol for some twenty years.

Jun 2, 2024 · Over the years, McDonald’s logo has undergone significant changes and design transformation to keep up with the evolving technology and consumer preferences. Let’s review the journey of the logo’s evolution, highlighting its history and the impactful modifications it has experienced along the way.

Jul 31, 2013 · By the time the 1970s rolled around, that instantly recognizable "M" had all but been set in stone, but even that's been tweaked over the years. Click the link above for a journey through the varied history of the McDonald's logo.

Apr 5, 2018 · McDonald’s logo is recognized for its simple yellow arch design. But the iconic logo went through many design changes in its history of more than seven decades. Here is how the logo design was simplified over the years.

Jul 5, 2019 · Over the years, McDonald’s has perfected its visual identity, using a minimalistic approach with the right color palette to evoke the desired emotions from its customers. The logo stands as proof of the effectiveness of simplicity and consistency in branding.