Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year.

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

SPRIBE has announced a sponsorship deal with TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

The firm's Big Data + Panel measurement includes ratings from cable, satellite set-top boxes and smart TVs across 45 million ...