Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...
Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...
Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...
From AI to webtoons to advertising and distribution innovations, the discussions featured Jan. 8 at the annual Variety ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...
NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising ...
Tennessee Gov. Bill Lee is pushing for his Education Freedom Act, but voters show they don't want vouchers and they pose a ...
When it comes to media and technology, CNBC reporter Julia Boorstin has emerged as a key voice to the general public. On ...