Activists are calling for a nationwide boycott of Target stores following the company's decision to roll back its diversity, equity and inclusion initiatives.The company announced on Jan. 24 that it would end its DEI goals that were previously set to increase Black employees' representation and advancement,

A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.

Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. Protesters called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.