The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome. Theorists suggest the NFL is scripted for revenue purposes.

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

Is it a coincidence that the Super Bowl 59 logo has the same colors as the two teams playing in the big game? Some fans don’t think so. Is it a coincidence that this year’s Super Bowl LIX logo turns out to have the exact same colors of the teams playing?

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

The Super Bowl logo conspiracy theory has it that the colours of each year's logo predict which teams will make it to the final. This worked out two years in a row with LA Rams vs Bengals in Super Bowl LVI (orange and yellow) and Eagles vs Chiefs in Super Bowl LVII (green and red).

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

Football fans are scrutinizing the Super Bowl 59 logo based on a conspiracy theory. Did the logo colors accurately predict which teams would play?

Conspiracy theories arise when one team seems to consistently get favorable calls or continues winning. This has recently been the Chiefs, who have gone to seven straight AFC championships and five of the last six Super Bowls including this year against the Eagles .

Conspiracists suggested that the league changed their mind about who they wanted in the Super Bowl after Chiefs tight end Travis Kelce started dating pop superstar Taylor Swift. Defenders of the theory thought it still held, with the purple color referencing the color scheme of Swift’s “Speak Now” album.

While it might sound outlandish, a video posted before the NFC and AFC Championship games correctly predicted the winners.