Is it OK for brands to capitalize on our health-conscious guilt in January?
After Christmas, excess often comes with guilt. It’s a ripe old time for brands to sell a solution. Jay Topham, co-founder at ...
Sir Martin Sorrell’s omniscient observations – on Omnicom, consolidation and 2025 outlook
The S4 Capital boss joins The Drum’s editor-in-chief, Gordon Young, to set the advertising world to rights once more.
LA wildfires: How brands are turning their resources into relief efforts
As devastating wildfires continue to blaze through Los Angeles County, major brands are stepping forward to aid displaced ...
Hold co’s to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and ...
IPG’s Krakowsky & Omnicom’s Wren offer an inside look at the merger of the century
The holding company executives speak to The Drum’s founder and editor-in-chief Gordon Young about the historic merger of IPG ...
The account manager is dead. Long live the octopus
The account manager - once considered the backbone of advertising agencies - is slowly dying. Angela Wei, president of Milk ...
Ad of the day: ATP Tour campaign served by Wieden+Kennedy London
It All Adds Up’ crunches the numbers on what goes into winning and shows the grit and glamour of the sport in a bid to hook new millennial and Gen Z fans.