While 82% of consumers want brands to be authentic and down-to-earth, nearly 75% also want them to entertain and give their ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and ...

Motilal Oswal Group has long been a target for scammers looking to exploit its reputation. Through proactive measures and the ...

Top 5 in Global 500 – 2025 1. Apple: brand value of $574.5 billion, up 11% from 2024 2. Microsoft: brand value of $461.1 ...

Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify ...

The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of ...