With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG MOBILE players can earn in-game Babymonster inspired activations—including ...

Global energy solutions brand Aggreko has extended its ties with SailGP in a multi-year renewal deal. For the next three seasons, Aggreko is poised to continue as SailGP’s temporary power supplier, ...

In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a landmark deal with the ASEAN Football Federation (AFF) to become the title sponsor of the Serenity Cup.

Pernod Ricard’s Scotch whiskey brand Chivas Regal has secured a multi-year deal with Ferrari F1 driver Charles Leclerc as their latest global brand ambassador. The deal sees Chivas leveraging on the ...

AJE Thailand Co Ltd, the producer and distributor of challenger cola brand Big Cola has struck a regional partnership with Premier League giant Manchester City. Under the deal, Big Cola has become the ...

South Korean consumer electronics and telco giant Samsung has negotiated a gold partnership with the Saudi Pro League (SPL) for the rest of the 2024/25 season. The landmark deal sees Samsung playing ...

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Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under the deal, the 40-year-old racer— a seven-time F1 world champion— will collaborate with ...

Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh Pant. Prior to this deal, the 27-year-old cricket star known for his ...

Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is teaming up with China’s Tencent Esports division to widen its regional footprint ...

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Chinese consumer appliances giant TCL has struck a deal to be the latest Worldwide Olympic Partner of the International Olympic Committee (IOC). Under the deal, TCL—replaces IOC long-term backer ...