Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG MOBILE players can earn in-game Babymonster inspired activations—including ...

Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is teaming up with China’s Tencent Esports division to widen its regional footprint ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a landmark deal with the ASEAN Football Federation (AFF) to become the title sponsor of the Serenity Cup.

Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under the deal, the 40-year-old racer— a seven-time F1 world champion— will collaborate with ...

ASN is the world's leading source of news, data and insights for the Sponsorship/Content industry with interests in Asia. By constantly tracking ~US$10b of trading activity in the Asian marketplace ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

AJE Thailand Co Ltd, the producer and distributor of challenger cola brand Big Cola has struck a regional partnership with Premier League giant Manchester City. Under the deal, Big Cola has become the ...

South Korean consumer electronics and telco giant Samsung has negotiated a gold partnership with the Saudi Pro League (SPL) for the rest of the 2024/25 season. The landmark deal sees Samsung playing ...