Shaun White is stoked about this weekend's snowboard competition. And he's not even competing. State of play: This time White, the three-time Olympic gold medalist, is the contest's creator. He founded the Snow League as a different type of competition that spans a year and develops storylines before awarding an overall title at the end with $1.

Shaun White, a three-time Olympic gold medalist, is the ultimate snowboarding icon. Now, he’s taken his talents off the slopes and into competition management, creating a high-stakes, team-based Snow League.

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, March 29, at 1 p.m. ET

White's competitive winter sports show, The Snow League, commences this weekend in Aspen with 36 athletes from around the world showcasing their snowboarding and

Snowboarding great Shaun White brought the once outsider sport into the mainstream as a competitor and is now looking to carve a path for the next generation of professional riders with the launch of his Snow League.

Pro snowboarder Shaun White talks with a media member Tuesday, March 4, 2025 at SNOBAHN Action Sports Center in Thornton, Colorado. White was in attendance to promote SNOBAHN and the training and coaching program before heading to Aspen, Colorado to attend the Snow League at Buttermilk Mountain.

After opening in Aspen, Colorado, next week, Shaun White’s new halfpipe league will travel to the mountain in China where he closed out his career at the 2022 Beijing Olympics.

Founded by U.S. Olympic snowboarder and iconic X Games athlete, Shaun White, Snow League has become a groundbreaking competition for top-performing athletes — it's referred to as being the "first professional winter sports league dedicated exclusively to snowboarding and freeskiing.