Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.

As usual, the Galaxy S25+ is the larger of Samsung’s two standard models, with a 6.7-inch display. By comparison, Google has shrunk things with its Pixel 9 Pro this year, moving down to a 6.3-inch display; you’ll have to opt for the Google Pixel 9 Pro XL if you want the full-sized model.

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.

Balancing work and home is incredibly overwhelming, and we’re all looking for ways to help us juggle life’s demands.“We’ve reached a point now where AI has evolved to become a companion – it’s knowing intuitively what you need,