Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever ...

The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...

It doesn’t make sense to own a dedicated desktop computer anymore. Just get the base M4 MacBook and use it for all your ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

A new report claims that Apple will shrink the Face ID Dynamic Island on the iPhone 17 Pro using metalens camera tech.