The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This article, Nielsen to stop selling panels-only ratings data by Q4, was first published at The Desk.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.