Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,

The cost of Super Bowl commercials continues to set new records, further solidifying the event’s unparalleled influence in the advertising industry. Here’s a look at how much these high-profile ads actually cost.