Netflix shares have roughly doubled in the past year, setting a high bar for future growth as its market capitalization overtakes the valuations of rivals Disney, Comcast, Warner Bros. Discovery, and Paramount Global combined.

Netflix stock (NFLX) surged, after the streaming service reported the highest-ever level of quarterly subscriber gains and said it plans to [raise U.S. prices](

Netflix announced Tuesday it will raise prices on most of its subscription tiers in the US and Canada after the streaming giant reported 19 million new subscribers in the last quarter of 2024.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Shares of Netflix rose 13% in afterhours trading as investors cheered the company's first U.S. price hike since 2023. The streaming service's move aims to capitalize on surging demand and sharp subscriber gains in the fourth quarter.

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members.

The change comes amid a moment of major success for the company, which also announced it now has more than 302 million subscribers across the globe, with 19 million of those people signing up in the last quarter.

Learn more Streaming subscription price increases continue to roll out across several top services, and Netflix is the latest to announce a change. The streaming giant just announced a price hike, bringing the cost of its Standard ad-free plan up to $18/month in the US.