Rural areas have surpassed the large urban markets in growth for the fourth consecutive quarter, according to the latest ...
Rural FMCG markets continue to outperform urban areas in Q4 2024, driven by festive demand and smaller pack sizes. NielsenIQ ...
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New Delhi, Rural markets continue to surge, while metro markets continue to drag the urban volume growth of the FMCG industry, which achieved a 10.6 per cent growth in value terms in the December ...
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