This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.

DirecTV acquired the majority ownership of Invidi Technologies, a leader in providing addressable television advertising solutions that increase the value of advertising inventory for programmers ...

DIRECTV has acquired majority ownership of INVIDI Technologies, which provides addressable television advertising solutions designed to increase the value of advertising inventory for programmers ...

DirecTV has made good on its plans to launch a sports and broadcast streaming package for less than its standard TV plans, but the savings aren’t enormous. The DirecTV Stream MySports plan costs ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal were not disclosed. This acquisition didn’t come out of the blue. DirecTV ...

EL SEGUNDO, Calif.—DirecTV has acquired the majority ownership in NVIDI Technologies, a provider of addressable television advertising products designed to help brands more accurately target audiences ...

DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for ...

Copyright 2025 The Associated Press. All Rights Reserved. A DirecTV logo identifies the company’s headquarters in Caracas, Venezuela, Friday, May 22, 2020. (AP ...

DirecTV is launching a package aimed at viewers who watch mostly sports. The MySports skinny bundle was announced on Tuesday and will feature 40 sports and broadcast channels. It will launch in 24 ...

Launching today in 24 metro markets, DirecTV’s MySports package serves up roughly 40 sports-oriented channels, such as ACC Network, Big Ten Network, DIRECTV 4K Live, DIRECTV 4K Live 2 ...

Previously, she was a writer and editor at MUO. DirecTV is launching MySports, a sports-focused streaming package offering access to live NFL, NBA, MLB, and NHL games across more than 40 channels ...

The sports streaming game has a new player: DirecTV. The TV provider is launching MySports, a sports subscription streaming service with 40 channels including ESPN, Fox Sports, and the NFL Network.