Zomato to Eternal, Google to Alphabet, Facebook to Meta: why do companies rebrand and does it work?
As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...
Zomato to change parent company name to Eternal; will house Blinkit, others
In a letter to the company’s shareholders, the company’s founder and CEO Deepinder Goyal wrote, “Our board has approved this ...
Delivering less? Swiggy, Zomato struggle to keep food delivery momentum going
The food delivery platforms have faced challenges in onboarding new customers and scaling past the top eight cities, combined with an immaterial change in total orders being placed, say analysts, amid ...