The WTA realizes that a brand isn't just a logo, font, or signature color; It's the people behind all of those elements. After little more than half a decade of using a logo featuring a player in ...

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis. Women’s tennis players Kristina ...

After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association (WTA ...