Some company logos convey a message with no words or explanation required, such as Mr. Clean, who represents strength. Others are fun or memorable once consumers associate the logo with a ...

2. Don’t Let Critics Change Your Mind. No matter what name or logo you choose, someone will think it’s terrible. Don’t let that stop you from moving forward.

The current logo consists of half of a medical cross with three lines. As for what it represents, it’s not clear after 30 years.

How one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’ Fortune · Noam Galai—Getty Images for YouTube ...

The company had said in its filing that a yellow-stripe design used by Black Lives Matter was “likely to cause confusion” with ... Adidas has used its classic three-stripes logo since 1949, ...