The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Many parents choose more expensive brands, believing it's better for their child- despite all brands being nutritionally ...

Discover the power of personalization in email marketing! Learn how to boost open rates and conversions in 2025.

French spirits conglomerate Pernod Ricard bought a majority stake in African gin brand Inverroche, and this week the company stepped firmly into the African gin market by purchasing the remaining ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Running a small business single-handedly can be a juggling act at the best of times. In an increasingly competitive ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

WeChat is the strongest brand, with a Brand Strength Index score of 95.2/100. View the full Brand Finance Global 500 2025 report here See details of Brand Finance’s methodology here, along with ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

Several high-profile companies from Dunkin Donuts to Hellmann's and Uber Eats have released their adverts ahead of the Super Bowl, while others have started to play during the big game.