Here's a look at the history behind the brand and how their boots are made. Plus, learn how to pick ... for cowboy boots—specifically, a born-in-Texas admiration held by Hedrick.

He makes hundreds of pairs of boots each year in his Austin shop, Texas Traditions ... which is the shape that the boot is made on, to all the different methods of construction, we're kinda ...

The spot was created by ad agency McKinney and looks to reinvigorate interest in the 100-year-old condiment maker. Texas Pete has been around since 1929 and, with the hot sauce market growing, it ...