Shoppers can embark on a guided art trail or take part in performance art at Selfridges London store, as the brand launches a new campaign to promote the arts Selfridges has been surprising shoppers ...

Snowflake in Selfridges, London, is serving an avocado gelato that comes in a real avocado shell. It's called Avolato and it's completely vegan. It is made with fresh avocado, grape sugar ...

The project is located in and around London's Selfridges department store, on Oxford Street. The design was conceived as a multi-sensory experience for the occasion of the brand's new collection ...