Today at Adobe Summit ? the flagship digital experience conference ? Publicis Groupe and Adobe announced an expansion of their global strategic partnership, where Adobe Firefly generative AI will be ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price ...

"Offices of Publicis were also raided in the similar matter. The CCI is trying to crackdown on cartelization of fixing ad prices and discounts," a source said.

Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren't? Common wisdom has it that they aren't, with agency ...

Omnicom is one of the five largest advertising agency holding companies globally. With well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect the firm to maintain ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

I was talking yesterday with Carla Serrano. Along with being CEO of Publicis New York and chief strategy officer of Publicis ...