IT may still be winter with chilly weather sweeping the country – but it’s time to start thinking about your spring wardrobe.

Popular fashion retailer Primark has wowed shoppers with it's latest collection of pyjamas. The High Street chain has ...

SHOPPERS have been left in a frenzy over new bridal T-shirts in Primark with a very on-trend bow twist. So if you’re getting married this year or are organising a loved one’s hen do, ...

It might not look and feel like spring outside, but Primark are doing their best to get people into the mood for the new season. The popular high street retailer, known for being one of the top places ...

SHOPPERS have been left in a frenzy over new bridal T-shirts in Primark with a very on-trend bow twist. So if you're getting married this year or are organising a loved one's hen do, listen up.

Describing them on the website, Primark bosses say ... "Get your bridal squad involved with the complementary T-shirts and sweatshirts – because what's a wedding journey without your besties ...

SHOPPERS are racing to Primark to get their hands on a new bodysuit that they have already declared as the perfect holiday ...

Lyttle will succeed Richard Price, who helped mastermind the retailer’s fashion rebound, forging deals with Sienna Miller and ...

WE may be into a new year but it doesn’t look like the bow trend is going anywhere for 2025. The girly fashion accessory was ...

and tops, ensuring both comfort and style. One of the most notable aspects of the range is its affordability. With prices starting at just a few pounds, Primark has ensured that adaptive clothing ...

Those were the days. Tap into the past in the right way, says Ben Fathers at Together, and you’ll land yourself brand gold.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.