Imagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles. Now customers are worried about the safety of cars like yours.

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) ...

La Fiesta Food Products, LLC is recalling 8-ounce packages of La Fiesta brand bread crumbs, sold nationwide between Thursday, April 10, 2024, and Wednesday, Jan. 22, 2025. The recall stems from the ...

One of the country's most popular fitness influencers ... that the post was not identified as advertising material or that it was related to her 'own brand.' When it comes to such types of content ...

One of the country's most popular fitness influencers Siobhan O'Hagan ... The complaint alleges that the post was not identified as advertising material or that it was related to her 'own brand.' When ...

Private firefighters are increasingly popular with insurers. But do they pose a risk? Robert MacKenzie is an assistant fire chief—but not the kind who works for your local fire department.

But it also reinforced Nike’s brand philosophy of pushing limits and standing up for what one believes in. The risk paid off: Nike’s stock rose, and the campaign became a cultural landmark. Now, think ...