While the spotlight shined mostly on the riders, we took the opportunity to focus on the unsung heroes of the PBR organization — the bullfighters. Traditionally known as "rodeo clowns," there's ...

Headed into the second to last round as the underdog, Alan de Souza showed true cowboy grit and came out on top after three rounds of PBR action in the Denver Coliseum. A green light illuminates ...

It’ll simultaneously put on three events a weekend spread out across the country. In 2024, PBR held 257 competitions in 205 cities across the planet. PBR’s Pendleton Whiskey Velocity Tour ...