The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Celebrity makeup artist Nina Park shared Hailey Bieber's newest look in an Instagram post. The model wore minimalistic makeup from Rhode Beauty and stunned the internet with zoomed-in shots of her ...

Charlotte Tilbury's new eyeshadow palettes have been an instant hit with fans - and one colourway is particularly great for ...

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...

We were all created in harmony, our hair, our skin, our eyes, everything about us goes together,” owner Audrey Schlorholtz ...

This Valentine’s season, experiment with makeup looks that capture the spirit of romance and self-expression. Discover amazing looks for Val: ...

The escalating drive from President Donald Trump and other Republicans against programs to promote greater diversity in ...

The exaggerated winged style features darker shadow tones towards the edge of the eyes and a lighter, metallic shadow on the inner corners. Mixing makeup textures and finishes is a lovely way to ...

Looking for the lipstick brands with long-lasting, smudge-proof, and moisturizing formulas? Explore top lipstick brands in ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

Amore is a beautiful rosy shade and In Love is a bit more neutral, perfect for every day." Makeup artist Melissa Hernandez started by applying Luminous Silk Foundation in shades 1.5 and 3.