Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...

For those in the market for a reliable and efficient laptop, the Dell XPS 13 presents a noteworthy option with a current ...

The Dell XPS 13 Laptop is currently available with a savings of $200. This model is equipped with an Intel Core Ultra 7 ...

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

The Microsoft Surface Laptop 5 ... Just be aware you’ll need a My Best Buy Plus subscription for this deal. The Dell XPS 15 is on its way out of Dell’s lineup with the arrival of the Dell ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...