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Bye, XPS: Dell has renamed all of its laptops and desktops to confuse you
Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...
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Grab the Dell XPS 13 Laptop with $200 Savings Now
For those in the market for a reliable and efficient laptop, the Dell XPS 13 presents a noteworthy option with a current ...
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Unlock Savings: Dell XPS 13 with $200 Discount Available
The Dell XPS 13 Laptop is currently available with a savings of $200. This model is equipped with an Intel Core Ultra 7 ...
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
ExtremeTech on MSN3d
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...
Dell unveils Apple-like rebrand in bid to make PCs cool again
Dell Technologies Inc. is rebranding its PC lines to simplify naming conventions by ditching older names like 'XPS' and ...
'Easy to remember and easy to pronounce': Dell unveils Apple-like rebranding to drive sales
Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...