As trends change, fandom fashion has evolved from logos slapped on things to more 'quiet luxury' lifestyle goods.

Rolling skating, cafes and '70s Malibu will combine in Austin this spring for a Barbie-themed pop-up downtown. The ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Mattel has created Barbies, UNO cards, and a Little People Collector Set for this year's Super Bowl winners, the Philadelphia Eagles.

Mattel, which owns toy brands such as Barbie, Hot Wheels, Fisher-Price, etc., recently garnered worldwide attention after its ...