Master of Mattel's Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie'
Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...
Calif. toy giant lays off staff after CEO touts business strength
Mattel, the El Segundo, California, toymaking giant behind Barbie and Uno, is laying off 120 workers. The company is on a ...
Mattel Laying Off 120 Workers As Part Of Cost-Cutting Push As Toymaker Also Reckons With Tariffs
Mattel, the major toymaker known for brands like Barbie and Hot Wheels, is laying off 120 workers. The El Segundo, CA-based ...
GeekTyrant12d
After BARBIE Mattel Films is Crafting Its Future By Recruiting Indie Filmmakers From Sundance
Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
PopCulture.com6d
3 of the Best Barbie Movies You Can Watch Free on YouTube Right Now
Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...
New York Post6d
Mattel CEO aims to offset Trump’s tariffs by shrinking manufacturing, making more movies
The success of its blockbuster Barbie movie in 2023 spawned a mini pink revolution that Mattel cashed in on as more than 15 other companies made Barbie inspired apparel, furniture, linens ...
Due to tariffs, Mattel will offset toy production with more movies like Barbie
According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...