The Toy Book14d
Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
'Out of the Box' Barbie exhibit at ODU Barry Art Museum
Old Dominion University's Barry Art Museum's "Out of the Box: a Barbie Doll Retrospective" exhibit examines the design ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
Business Insider21d
Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
While Mattel hoped the "Barbie" movie would be successful, its level of success was almost unprecedented. With a total of $162 million, it had the largest opening weekend at the US box office in ...
WPLG Local 1015d
Mattel honors Brazilian disability advocates with ‘friendship’ Barbie dolls
Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark International Women’s Day on Saturday.
Yahoo22d
After BARBIE, Mattel’s Cinematic Universe Is Ready with 15 Movies
How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...