UK retailer John Lewis, part of the John Lewis Partnership, is reintroducing its ‘never knowingly undersold’ price match in store and online, using AI technology, to match prices at 25 rival ...

British department store John Lewis is reintroducing its 100-year old "Never Knowingly Undersold" promise for customers on Monday, two years after it dropped it, hoping a revamped version of the ...

John Lewis said it will continue to monitor other retailers’ prices. To submit a price match claim, you can either talk to an employee in a John Lewis store, fill in this form online or phone 03456 ...