In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

For the first time in 18 years, Dustin Johnson is an equipment free agent. Johnson’s contract with TaylorMade was not ...

The Lone Cypress at Pebble Beach on the California coast is one of the world's most photographed trees, and a multi-billion ...

Naming rights partner WM taken over several aspects of the Phoenix Open in Scottsdale to make it a true “zero waste” event.

The explicit video that included a desire to harm migrants was shared on social media platforms and led to dire consequences, ...

Portions of this article appeared in our "coolest stuff we saw at the 2025 PGA Merchandise Show" article, which you can check out right here. The PGA Show every year is the time when golf nerds get to ...

The putter is a limited offering through Feb. 24 at Bettinardi.com. For $600 each. Limited-edition putter covers commemorating the win are $120 each while divot tools are going for $100 and ball ...

Nick Taylor and Harris English failed to finish in the top 50 in the FedEx Cup last year, which is no longer a problem. By winning in Honolulu (Taylor) and San Diego (English) , they are in the $20 ...

Dustin Johnson has eneded his 17-year relationship with TaylorMade. The golfer's connection with the company dates back to ...

On Friday, the Detroit-based golf-turned-lifestyle brand created by former Ralph Lauren executive Charlie Schaefer completed ...