As the Detroit Lions embark on their playoff run, local retailers are expanding their offerings and are seeing increased ...

Sales of Detroit Lions gear at City Bird in Detroit tripled in 2024 compared with 2023. Apparel is one of the store's biggest sellers and last year half of all apparel sales were sales of Lions ...

He wanted to be able to tell creative stories through apparel. Sana's first Detroit Lions collection as an official partner with the organization sold out in under an hour online when it became ...

Born in Detroit has sold out of its Lions officially licensed '47 Brand twice and generally expects Lions apparel to sell ...

Following their in the 2024 playoffs, the Detroit Lions are already looking to build ahead of the 2025 season; and more ...