Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might

Macworld At the Consumer Electronics Show that’s currently going on in Las Vegas, Dell made a major announcement about its laptops. [I know what you’re thinking: Whoa whoa whoa, WTF? This is Macworld!