The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Razer's Leviathan V2 Pro PC soundbar technology provides an immersive audio experience unmatched by Dell's speaker setup.

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.

Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...