Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...

Calynn Chapman, a 25-year-old bride, chose to walk down the aisle without makeup, embracing her natural look. Her decision went viral on social media, sparking criticism. Read more for the entire ...

A bride has defended her decision not to wear makeup on her wedding day after facing shocking levels of criticism on social ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You don’t need to do a lot to look perfectly polished. You just need a few tips from the pros! Effortlessly gorgeous You know ...

NASCAR driver Toni Breidinger tells PS exactly what she packs for a trip to Miami, from a go-to swimsuit to her favorite ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

If Golloria George—known simply as Golloria to her 3.2 million followers—tells a beauty brand to "take it back to the lab," ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

Kelly Ripa loves L'Oreal's Revitalift Triple Power Anti-Aging Face Moisturizer for her skin. It is 38% off, more heavily discounted than during the recent sale.

The dermatologist Dr. Doris Day shares how to keep skin youthful without using professional treatments.