Ben & Jerry’s accused its corporate owner Unilever of ousting the ice cream maker’s chief executive over the brand’s ...

David Stever had been with Ben & Jerry’s for 34 years in total. Ben & Jerry's claims Unilever didn't oust him for performance ...

Fast-forward to today and consumers have become fatigued from brands’ activism messages and no longer have the energy to ...

Some companies are facing backlash from consumers upset with their dismantling of diversity, equity and inclusion policies.

Ben & Jerry’s has said parent firm Unilever has sacked its chief executive amid rows over the ice cream brand’s political activism.

The Trump administration is well on its way to abolishing the Consumer Financial Protection Bureau while state officials and ...

Amazon sales rose nearly 6% during an eight-day boycott organized by an activist group, challenging the effectiveness of ...

Reddit’s niche communities and anonymity drive cultural trends, influence consumer decisions, and impact real-world activism.

Postpandemic struggles and fights about DEI have left many consumer-facing companies vulnerable to activist investors.

Signals suggest that Mantle Ridge likes Cognizant’s new leadership and supports the board’s actions. The Street may come to ...

Yes, identifying your audience workshop is very important. A type A audience is already engaged – they understand the urgency ...