CEO Dirk Van de Put said consumer loyalty to the confection is allowing sales to remain strong despite several price ...

Brad Irwin is the former President & CEO of Welch’s, a $600 million global packaged goods ... Prior to Welch’s, Brad was President, Cadbury North America, a $1.5 billion division of a leading global ...

The changes were spotted by 'retail influencer' and Grocery Insight CEO Steve Dresser at a Tesco store. Sharing images of the new, reduced sizes on X, he wrote: 'Shrinkflation in Cadbury's.