British Airways resets Loyalty Scheme following controversy

British Airways forced to defend ‘aggressive’ loyalty scheme changes
British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create more fairness, not fewer rewards. The airline recently shifted its reward system from one based on distance flown to one based on the amount spent,
British Airways resets Loyalty Scheme following controversy: changes explained
Following concerns from frequent flyers, British Airways changed its new loyalty scheme. The airline will now allow elite status retention depending on flight count and extend bonus tier point offerings through the end of 2025.
British Airways breaks silence after furious backlash to loyalty scheme changes
British Airways has defended changes to its loyalty programme, which has seen a major shift from one based on distance flown to amount spent.
British Airways breaks silence on loyalty scheme overhaul and backlash
British Airways recently came under fire for the planned overhaul of its loyalty programme, shifting from a distance-based reward system to one based on customer spending. The airline has since defended the move, insisting it will create a fairer system, but many frequent flyers are unhappy with the changes.
British Airways controversial loyalty scheme changes forces airline to backtrack
British Airway's loyalty scheme has been around for over 40 years, but the last few months have seen some major shakeups. The name changed from the Executive Club to simply British Airways Club, but that isn't what ruffled customers feathers.
British Airways makes changes to flight loyalty scheme
British Airways is shaking up its flight loyalty scheme including making the name British Airways Club and points based on money spent.
British Airways: BA defends Executive Club flights loyalty scheme overhaul – what changes mean for UK flyers
On Wednesday (February 5), British Airways announced that its bonus offer, which allows customers to earn up to 550 extra points per flight based on cabin class, will be extended through the rest of the year. The airline has also introduced a guarantee of bronze status for anyone taking at least 25 flights annually, such as regular commuters.
British Airways rows back on loyalty scheme and premium cabin catering changes
British Airways has backtracked on some changes to its new loyalty programme and premium cabin catering following a backlash from frequent flyers. The airline sparked controversy in December when it announced sweeping changes to its frequent flyer club,
British Airways makes U-turn on new frequent flyer changes
British Airways is making a change to its famous loyalty programme – starting now. BA loyalists have traditionally earned ‘tier points’ according to the number of miles flown each year. The more you collect,
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