With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.

On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.

Wild is woven into the fabric of her brand’s identity. But Rosa Li’s methodical, strategic approach to building a successful ...

SweetWater Brewing Company ("SweetWater Brewing" or "SweetWater"), the largest craft brewer in Georgia and the Southeast and ...

UCLA basketball manager Finn Barkenaes has a unique NIL deal with Niagara Bottling, raising his profile during the NCAA tournament.

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not ...

Pepsi announced it is buying prebiotic soda brand Poppi for $1.95 billion. While soda consumption has fallen in the United States, prebiotic sodas have won over health-conscious consumers with Poppi’s ...

And when chatbots get stressed out, they are less likely to be useful in therapeutic settings with people. The bot’s anxiety ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving.

The century-old New Orleans beer brand, brewed at Jax Brewery in the French Quarter until 1974, has returned to taps and ...

FRANKLIN, TENNESSEE / ACCESS Newswire / March 12, 2025 / Logo Brands, Inc. is proud to announce the renewal of its licensing ...

A logo is the face of a beauty brand, encapsulating its identity and values in an iconic visual mark. In the crowded beauty industry, a compelling logo is crucial for standing out, making an instant ...