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Billie Jean King proposes radical scoring change to make tennis 'easy' for fans and 'accessible' for children
King - for whom the Billie Jean King Cup is named in honour of - won 39 Grand ... she has suggested added players' names to the backs of their shirts so that they can be more recognisable to ...
Marketing Week27d
‘We didn’t inherit a brand’: Billie Jean King Cup on its ‘louder, brighter’ revamp
The Billie Jean King Cup is rebranding to target new audiences, increase investment and, crucially, champion the ethos of its namesake tennis icon Billie Jean King. Since 2023, the Billie Jean King ...
Tennis10mon
The Lindsay Davenport Era of Billie Jean King Cup begins
ORLANDO, Fla.—Lindsay Davenport is bringing a clear vision to her role as the new United States Billie Jean King Cup captain, which begins tonight when the U.S. hosts Belgium at the USTA ...
Billie Jean King Cup Finals to be played in Shenzhen from 2025-27
LONDON (AP) — The Billie Jean King Cup Finals will move from Spain to China for the next three years. Shenzhen will host the women's teams tournament from 2025-27, organizers said on Thursday. The ...