It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.
Starbucks has been making big changes as part of its “Big Fix.” Under new CEO Brian Niccol, who took the helm in Aug. 2024, the coffee giant has launched a massive “Back to Starbucks” strategy. With ...
Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.
A Los Angeles man won a $50 million judgment against Starbucks for burns that he suffered while moving a tray of very hot ...
Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a marketing strategy to fix underlying issues.