UCLA Bruins guard Kiki Rice has unveiled her player-exclusive Jordan Heir Series basketball shoes before facing the Maryland ...

More importantly, the partnership has helped pave the way for a generation of star athletes like Bruins guard Kiki Rice ... of Jumpman's first women's basketball shoe. Jordan Brand NIL athlete ...

Braden Smith had a big night statistically Friday against Michigan. But it pales in comparison to the dollar figure his ...

Nike is the king of basketball sneakers, thanks in large part to the partnership that the brand developed with Michael Jordan ...

Hammer Down Cancer game featured player-worn jerseys auctioned off for cancer research, and coaches' shoes will be auctioned ...

Florida basketball won its 12th straight over rival Georgia as it prepares for a challenging close to 2024-25 season ...

Braden Smith, fueled by self-blame, amassed an unprecedented night in an attention-grabbing victory over Michigan.

"Very humble, very generous and very loving," Illinois teammate and close friend Bruce Douglas said of Winters. "You could always count on Big E.” ...

Boilermakers point guard Braden Smith turned defense into offense on the first possession and fueled Purdue's bounce back win ...

Ohio State's defense held one of the nation's most prolific offenses in check Monday night. Here are 4 takeaways from a ...

Shoes squeaking, basketball dribbling and rim rattling, Texas men’s basketball freshman guard Tre Johnson put in extra work ...

Big Spring's Aidan and Landon Sallie are sharing the court for the first, and likely, only time this season. Not taking the ...