Amazon sales rose nearly 6% during an eight-day boycott organized by an activist group, challenging the effectiveness of consumer activism against the retail giant.

Schwarz has organized a Nestle blackout – which owns the likes of Nescafé and KitKat – from March 21 until March 28 and a Walmart blackout from April 7 to April 13. It comes as Target faces a possible 40-day nationwide boycott after the retail giant ditched its diversity, equity and inclusion initiatives last month. The two boycotts are not linked.

A 7-day boycott of Amazon starts today in protest of the retailer rolling back DEI policies. It comes a week after a nationwide 24-hour "economic blackout."

A weeklong Amazon boycott began last week and ends on Friday. Here's why people boycotted and a list of companies facing future boycotts in 2025.

A weeklong Amazon boycott, driven by a viral grassroots movement’s call for an “economic blackout,” ended Friday. But the boycott seemed to have little impact on the price of Amazon (AMZN) stock throughout the week.

What Happened? Shares of cloud computing and online retail behemoth Amazon (NASDAQ:AMZN) fell 3.3% in the afternoon session as markets remained anxious about the negative impact of tariffs, with concerns intensifying following new updates from the Trump administration.