Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple claims it doesn't record Siri interactions unless users voluntarily opt-in to improve the voice assistant.

The company said it has never sold data collected by Siri or used it for advertising purposes.

Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.'

Apple (AAPL) said Siri user data is not being sold for marketing purposes after settling a proposed class action lawsuit accusing the voice assistant of eavesdropping on iPhone and other Apple device users.

A Siri lawsuit settlement over privacy issues has dredged up old rumors about ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’

Apple denied its digital voice assistant Siri poses any privacy concerns — one week after it agreed to pay $95 million to settle a lawsuit tied to the software tool. “Apple has never used Siri data to build marketing profiles,