RTÉ has produced the first issue of its newsletter for advertisers targeting consumers through the use of Irish. Nuachtlitir Thráchtála will be issued periodically by the broadcaster’s commercial ...

Clare Kavanagh shares findings from a recent survey about opinions on gender equality in Ireland A new Ipsos B&A poll reveals a complex and evolving landscape of opinions on gender equality in Ireland ...

Sports media brand Off The Ball has unveiled a new ad campaign. With a tagline of ‘The Biggest Conversation in Sport’, the 30-second animated piece highlights the breadth of sports content and ...

Amazon.ie has been officially launched by the worldwide goods delivery service. Irish customers can now sign up to one-day delivery on millions of products, and browse items with local pricing and ...

Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of ...

Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop ...

Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish ...

The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it ...

A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female ...